Be A Sport Make Your Staff Part Of Your Sponsorship Drive

ENS Ltd’s MD Rebecca Hopkins, a leading sport PR and Crisis Management expert, shares her tips for involving employees in leveraging sponsorship:

“Despite the recession, companies’ involvement in sponsorship has increased and of those sponsorships, sport has proved that it once again leads the field in attracting corporate bucks.

Having worked in the sports sector for well over a decade, advising blue chips on leveraging sponsorship, it surprises me that employee engagement still features in the drop zone on the campaign programme.

To my mind, the larger the company, the harder the organisation should work to engage its staff, as they have the potential to be the biggest advocates of a brands sponsorship activity. When I first started in the sector, I worked for a brand that invested a significant sum in rugby at a time when the company share-price was at rock bottom. For the weeks immediately following the announcement, each of the sponsorship team endured a conversation with a colleague who would suggest that the sum would be better invested in football (as the national passion) or better still, not invested at all. An interesting turn of events came when the employee reward and recognition scheme was implemented. By ensuring that a large percentage of the workforce had a fair chance to attend matches, win signed memorabilia and meet the stars of the sport, the sponsorship team turned opinion around.

Conversely, despite our strongest recommendations, we have seen brands flat out refuse to provide any associated benefits to staff; on asking one brand manager for his logic in denying a small number of tickets to his colleagues, he explained that the sponsorship was for the benefit of the company, not a jolly for the staff. It is my firmly held belief that the staff are a pretty crucial part of any business and the happier and more involved they feel, the better they perform. By all means, ensure that the sales team are provided the bulk of access, if the strategy behind your sponsorship is essentially networking, but dont exclude the reception staff, loading bay operators, engineers or the HR team simply because they cant always produce a tangible ROI from attending the game. The pleasure and sense of participation you can give them with a match ticket or the chance to meet a star will usually generate more goodwill than you can measure.

Here are my tips for involving employees in leveraging sponsorship:

1. The Hello Factor: if you are using any brand ambassadors to promote your business as part of the sponsorship, make sure they do something that gives employees access to them. Even something simple can be effective, such as a personal appearance in the office, so staff can get autographs and pictures.

2. Share the love: dont make tickets the sole preserve of the sales team! You probably have a raft of people who would love the experience of going to a stadium event, even if the teams or sport involved werent ones they would usually support. For example, consider your receptionist. They rarely get these sorts of perks but since they greet everyone who crosses your office threshold, they have the potential to be very positive advocates of how great your sponsorship is provided they have seen first hand what it is you are doing.

3. Doing it for the kids: a number of companies in sport have become heavily involved in creating initiatives for children dont forget that many of your employees are parents too and probably have sports-mad kids at home. Make sure you find ways to present opportunities to them too.

4. Glamour is relative: dont over-estimate the level at which your staff are prepared to help. For example, one company we worked with asked for volunteers to be human signposts at a top-level event which basically meant they could be standing in the rain for eight hours yet we still received over 5,000 responses and the people selected absolutely loved being involved in something so totally different from their day job.

5. Size isnt important: to my mind, sponsorship starts with something as small as getting a box at a football or rugby club. Even this has the potential to go wrong when one manager, who happens to be a huge fan of the team in question, has made the box their fiefdom rather than a company resource. In tough times, expenditure such as this should be made to work even harder. Involve as many staff as possible in this, much as you would in a major initiative.

ENS assisted BT in staging a staff-engagement event prior to the Singapore summit that saw the IOC announce the winning host city of the 2012 Olympics. BT was a premier partner in supporting Londons bid to host the 2012 Olympics.

With the objective of inspiring staff to Back the Bid online, ENS recommended staging a one-day indoor rowing competition, led by BTs Bid Ambassador James Cracknell, across the four regional head offices (London, Edinburgh, Belfast and Cardiff). BT personnel were set two challenges: one was to Crack Cracknell to row further than James did in one minute; the other was to go Rowing for Gold, which involved clocking up kilometres at any chosen speed in a collective attempt to get their building the nearest to Singapore.

The event was staged in such a way that it was open to all staff, including wheelchair users, while employee engagement was maximised through webcasting the event over the company intranet and having challenge results updated every 30 seconds online.

Staff and celebrities took part across four locations with thousands of staff joining in, viewing the events live or signing up to BTs Back the Bid webpage and one staff member, the last to take part, ended up out-rowing James”.

The Bodyholiday Le Sport Introduces New Well-fit Families Programme For Sporty Families On St Lucia Holidays

Families planning the idyllic getaway to St Lucia this summer season will be in for a special treat with the The BodyHoliday Le Sport’s newly launched sporty programme, especially designed for families and offering them with a fantastic way of keeping fit during their St Lucia holidays while also having lots of fun. The new Well-Fit Families programmes launched by the resort is a family-based Fitness week, designed around the beach!

With the initiative of making families more active and get them moving while enjoying fun holidays in St Lucia, the new fitness programme will not only be extremely healthy for all family members involved but also highly energising and fun. Some of the new activities planned out for Well-Fit Families Week include learning the skills and developing the fitness that a beach lifeguard would; from physical strength and cardiovascular fitness to first aid CPR training! From Mental focus in YOGA flow to stamina on a bike ride or basic sailing skills on our hobbie cats; Well-Fit Families has to all! The ultimate benefits being that over the week a sense of cohesion and family spirit is felt by everyone who attends. This is echoed with our last event on the Saturday morning; a team Beach Athlone where the competitive spirit of all the familys brings together all the training of the week!

An example of One Week Schedule at The Bodyholiday Le Sport this summer season is as follows:

7:30am 8:30am WFF Beach Bootcamp
4:30pm 5:30pm WFF Bike Ride To Cas En Bas

7:30am 8:30am WFF – Muay Thai Madness – Beach
4:30pm 5:30pm WFF – Sea Rescue Drills

7:30am 8:30am WFF – Family circuits on the Beach
4:30pm 5:30pm WFF – Sailing Skills

7:30am 8:30am WFF – Swim, Dive and Collect – Beach
4:30pm 5:30pm WFF – CPR Training

7:30am 8:30am WFF Family Yoga Flow – Boardwalk
3:30pm 4:30pm WFF Paddle

8:00am 9:30am WFF – Beach Athlon Finale (Team Event)

The programme will officially kick off on the week beginning 16th July 2012 and will last for a total of seven weeks, ending on 27th August 2012. So to be in with a chance of treating your family to fun and active St Lucia holidays this summer school break get booking your dream stay at The BodyHoliday Le Sport now!

A Sport For Everyone With Patience!

Golf is a simple game that can manage to delight and frustrate in equal measure. It is known the world over and is a rare beast in that, people who hate sport or know nothing about it, can bluff their way through a conversation on the subject.

Indeed, conversation is heavily linked to golf. It is a comfortable common ground for people, usually male, meeting for the first time and a convenient ice breaker at events and social functions – the ever popular topic of golf has saved many conversations from those dreaded uncomfortable silences!

In business, golf is viewed as a somewhat vital accessory to the boardroom and a person’s golfing ability (or lack thereof) is considered relevant to whatever proposal they have made. The logic of this is somewhat dubious, but the importance of being at the very least, a capable player, is not something taken lightly in the business community. Much informal maneuvering up the career ladder is done from the seemingly relaxed, although in reality, deadly serious walks along the fairway of whatever overpriced course your boss is a member of!

Too many, golf is more an important credential than a hobby, a symbol of personal status and ability. Many see having an assured, capable and confident game as being reflective of their own personality and their golf game is consequently one other thing to be admired about them! Having time to spend on the golf course is an indicator of success and being a person of prominence – i.e. you have made it to such a level in your career that you make your own decisions and can happily choose to spend an afternoon on the golf course should you please!

Of course, some simply play for enjoyment, it is a game after all. With enough time and practice you can become good at it and it’s not in the least bit complicated in theory. Many view perfecting their golf game as a challenge and schedule in a game as often as they can. Many professional sports seem beyond the reach of the common man or woman, but being good at golf seems within our reach and this has contributed greatly to its massive popularity.

Personal attributes are required to really take your game to a high standard: discipline, ability, talent, assurance, patience, confidence and mental strength. These admirable qualities are all embodied in Tiger Woods, already a legend of the game and still only in his early thirties. His ability is such that he has transcended the game and is recognisable all over the world as being symbolic of what can be achieved if you are extremely motivated and determined.

However, another superstar will emerge soon as becoming great at golf is an achievable goal and even if you don’t make it into the professional game, you can still enjoy the journey!

Isla Campbell writes on a number of topics on behalf of a digital marketing agency and a variety of clients. As such, this article is to be considered a professional piece with business interests in mind.

Table Tennis As A Real Sport

Since its inception in the late nineteenth century, table tennis has acquired a large number of enthusiastic followers, and the game itself has changed a fair game to a real sport.

The origins of table tennis, like most other games racket, are unclear. Some argue that originated in England, others say it was developed by English army officers stationed in India and others say it was played in New England. No matter where it began, the game benefited from the popularity of a way to England, on the continent and the USA during the late nineteenth and early twentieth centuries, under different names such “gossima” and “ping pong” – the name deriving from its product by contact between the ball and racket.

In its earliest forms, table tennis was played with rackets and battledores small, light and a rubber ball, covered with a crocheted Web. In the late 1890, substituting a celluloid ball for the rubber and then use in the game even more popular. Because of the simplicity of the game and lack of standardized rules and equipment, almost everyone was a good player.

In 1905, EC Goode of London introduced the rubber-face racket, which has made possible a variety of moves and turns impossible with the bat early nineteenth century. The racket was substantially the same as that used today. Despite the new opportunities that the invention of this racket provided for the establishment of a truly scientific sport, the game lost its popularity shortly after Mr. Goode innovation in the marketplace. Only Hungary were sufficiently interested players in the game to continue playing.

About 1920 there was a renewed interest in table tennis in Europe, led mainly by Hungarians who were to dominate international play until 1937. The International Table Tennis Federation was founded in 1926 in Berlin, inspired by an organization formed earlier in England, and the first set of official rules is adopted.

At that time the USA have once more interested in the game, and the American Ping Pong Association was founded in 1930. The association – and which tournaments he sponsored – encouraged by Parker Brothers of Salem, Massachusetts, which has patented the name “ping pong” a few years ago and who were therefore the only manufacturers’ official ‘ping-pong equipment in America.

Other manufacturers games room, aware of the benefits to be achieved in the production of material for this rapid growth of the sport, copied Parker Brothers product. Unable to commercialize patented under the name “ping pong,” they called their table and rackets “table tennis” equipment, and sponsored the formation of the slates Table Tennis Association.

Each organization has established tournaments and a national championship, and rivalry, fuelled by the lounge-game manufacturers, encouraged an interest in the sport even more. In 1934 finally, manufacturers have come together and the two associations have merged, that the USA Table Tennis Association. The Association is a non-commercial group with members in almost every state. It regulates the rules of the game, publishes a monthly magazine, sends the best American players to compete in amateur and World Championship tournaments in Europe, and generally promotes the growth of the game.

Table Tennis security adopted across the scene mode, and has now reached a permanent place in one of America’s most popular sports. The equipment is standard and rules are specific. The scientific principles governing the behaviour of a celluloid ball hit by a rubber-covered racket have been explored and made insofar as what was once a genteel salon Thursday that everybody a chance to win is now a fast and exciting sport , Whose champions are among the fastest and most flexible athletes.

Get the Most Out Of Your Sport Socks

Any athlete that has big aspirations to be the best at what they do needs help from professional equipment. This may take the form of improved shoes, better sports balls, or even better techniques. One part of a professional athlete’s arsenal that is often overlooked is that of sport socks. Sport socks can be one of the best ways to make sure that you are performing at the top of your game. Sport socks have a variety of different benefits including the fact that they are stylish, keep your feet dry, and that they are comfortable.

The first thing to go over with sport socks is how fashionable they are. Many people think that in order to make the most of their sports training they have to wear ridiculous looking compression suits and look like an idiot. This isn’t true with sport socks. Sport socks not only give you an edge in competition but they will also give you the edge in overall style. When you are going to different retailers to look for sport socks you will notice that there are a lot of different kinds of sport socks available to you. You can get a pair of socks with a barbed wire logo across the band or you can just get ones that are plain. You can also find sport socks with original designs and that come in many different colors. Sport socks that look good will help to boost your confidence in yourself which can also aid your overall performance in whatever event you are training for.

The second major benefit to consider when looking to buy sport socks is their ability to keep your feet cool and dry. This is an imperative part of any athlete’s workout. If your feet are constantly wet and sweaty then they quickly become a breeding ground for bacteria. When bacteria comes in it can lead to things like athletes foot. Not only that, a wet foot is also much more prone to friction against the socks and shoes that you are wearing. If you are trying to run long distances without airing out your feet you are bound to get blisters and rashes. Sport socks are made with revolutionary new materials that help to wick away moisture so that you don’t have to worry about any of that. Sport socks have a mixture of nylon, spandex, Lycra, and CoolMax that all work together to create a streamlined machine.

The very last benefit of sport socks to mention is that of comfort. Nobody wants to exercise for long periods of time if they have to sacrifice any and all comfort. Sport socks have extra padding on the bottom to help you feel cushioned from the constant pounding of the road, pedal, field, or court. These sport socks usually have reinforced heels and toes which also help to give you stability and durability in your workouts. Sport socks are also usually gently compressing so that you have good circulation and they stay on your feet where you originally put them so you aren’t constantly bending over to fix them.

sport socks

Urban Sports As A New Lifestyle

Many young people living in crowded places seek an outlet. So they turn to urban sports. Very little gear is required, and the sport can take place anywhere, and at any time. Since they are commonly seen in cities, these sports activities are given the name “urban sports”.

Note that urban sports is not the same thing as extreme sports. Urban sports are much safer, when compared to extreme sports. Extreme sports are much more dangerous exercises. Very often, extreme means the execution of highly difficult and usually dangerous stunts. There is no strict definition for extreme sports. To participate is to push limits. Of course, in exchange for all the thrill and excitement, a certain amount of risk is necessary.

If you are interested in taking up a sport, take a look at the urban activities in your area. It could be street soccer, skateboarding, stunt biking, or even basketball. Any urban activity can be taken as an urban sport. There are no strict definitions. If you observe closely, you will quickly realize that there are some similarities between these activities.

Before you start, you will need some urban sports clothing and gear. These items are usually readily available in major sports retail shops. Sports like ball games don’t require you to own much equipment. You don’t even need special clothing. A cotton T-shirt in good condition and a pair of street shoes may be all you need.

Be sure to dress comfortably for the activity that you have chosen to participate in. If you need to have flexible movements, a pair of casual street shoes will do fine. Major brands like Nike and Adidas now have street shoes that can be worn for casual outings or for street sports.

The sport that you are engaged in comes with many benefits. You don’t usually need to travel to far out places just to participate in the sport. Just hang around with some friends in the neighborhood and have a good time. A sport provides a form of regular exercise, which can help improve your overall health and fitness.

When you become more comfortable with urban sports, consider joining some extreme sports. For extreme activities, always think about safety. Equip yourself with protective gear. Never attempt any dangerous stunts without protective gear. You may end up with some broken bones!

The more commonly seen activities include mountain biking, roller blading, stunt biking, and many others. There are no concrete boundaries for extreme sports. You will see new sports and games springing up every corner. The young seek fresh challenges, and extreme sports seem to be the only avenue that can satisfy their appetite.

A quick word of caution – Do not try to be too impatient why trying out extreme sports. Some stunts do require a fair amount of skill. Start from the basics if you are new, and seek advice from those who had done what you are about to do now.

Swarovski Crystal Visions of Time I – Octea-Sport

Swarovski, the world of jewellery is so familiar to fashionistas. Founded 114 years ago in 1895 to produce precision cut crystal elements or components, Swarovski expanded in the mid-1970s into the creation of finished crystal products, jewelleries, fashion accessories, and other decorative items. Whats more, it is also an important supplier of crystals to watch manufacturers. Based on its long-time research and development, thus it is not strange that it moves into watchmaking.

With over a hundred years of experience in cutting crystals, Swarovski has decoded to launch its own sparkling timepieces recently, making a major step into womens fashion watch market for the Austrian crystal jewellery specialist. It covers It covers a new segment of the watch market. As far as I concerned, since the brand new collection been released, it is widely popular and dubbed by many visitors the right collection for the right time’.

Let me introduce items of the collection one by one in the following posts. Todays review is Octea Sport. The Octea line features the Sport, Mini and Lady watches.
The Octea Sport watch is inspired by diving watches and aims to combine the reliability of a Swiss quartz calibre movement with the delicacy of crystal. Described as both functional and elegant, the sporty watch captures the light, while the angles of its stainless steel case are faceted like Swarovski crystals. The watch features a unidirectional rotating bezel, and a timer appears at the heart of the Soleil cut crystal. Featuring a double-level 39mm dial, strong numbering and hand-applied indexes, this watch is said to meet international standards of sportsmanship and water resistance. It has luminescent hands and a non-reflecting sapphire crystal watch glass.

The wide cabochon-set crown bears the signature metallic Swan on a lacquer base. This model is also adorned with the Swanflower motif on its back which is engraved in high relief. The Octea Sport can be worn on a metal bracelet or on a soft rubber strap enhanced by six faceted crystals, traditionally mounted and set. The faceted horns and buckle are further Swarovski markers. This line is available in several colours as well as in a sports version with a stainless steel bracelet and butterfly clasp.

Really an elegant item you cannot miss. Which color would you like to choose?

Spearfishing Wear The Right Gear, Eliminate The Risk And Enjoy The Sport

Spearfishing is an extremely popular sport in which the person dives into the sea and searches for fish and when he or she sees the right one, zeroes down on it and spears it with a speargun.

The first thing for you to do understand what the sport is all about is to understand the risks involved and that it requires you to be healthy and extremely fit as it is a physically demanding activity. Being fit also means that you will face probable risks better, should you ever have the misfortune of facing them.

There are rules and regulations that govern the sport. You just cannot jump into the ocean with a pointed stick and shoot at anything and everything that comes into sight. There are legalities involved and you should make sure that you get the requisite permissions.

The use of appropriate gear cannot be emphasized enough. Always get the best gear that you can afford and test it before you jump of the pier – gear has been known to heavily encumber the diver making it feel like a ton of rocks were put inside his wetsuit.

What is the basic equipment that you need for spearfishing – a wetsuit with a hood, mask and snorkel, fins, diving weights, speargun, a dive knife and a float with a reel to bring in the big fish?

It is recommended that you buy your equipment online from For one thing they have wide variety of products and apart from spearfishing equipment also market scuba gear and scuba diving equipment. Their products or of the topmost quality and are backed by a total manufacturer warranty.

Always carry a knife. If you or your partner is entangled in something it will come in handy to cut yourself free of the entanglements. However, the more important reason is that you should use your knife to kill the speared fish speedily and humanely to reduce suffering as much as possible.

Perhaps the one piece of advice that can actually be a life-saving one sometime during your spearfishing journey, is never to go spearfishing alone. Never lose sight of your partner and keep him or her in your visibility all the while you are underwater. This will enable either of you to respond to distress signals and be able to provide timely assistance should you need it.

It is worth noting that more accidents are caused by the lax and negligent use of spearguns as compared to accidents underwater whilst spearfishing. A speargun is not a toy and is a deadly weapon. It should only be fired underwater. Always put the safety latch on before loading the gun and before you fire it underwater, make sure that the path is clear.

Spearfishing is by far the best way of fishing. It is more humane than catching the fish and leaving them flopping on the floor and slowly suffocating to death, whereas in spearfishing death is instant and even if it is not the diver can kill it immediately with his knife.

It is a hugely satisfying sport for nothing can compensate for bringing fresh fish or lobster directly from the ocean to the dining table. The sport also eliminates the waste, you know exactly what you want to catch and you spear only that many that you and your family can consume. Furthermore, there is a difference in taste to eating a fish directly brought in from the sea and to eat one that has been processed, frozen and packed.

Alaska Sport Fishing Lodge Taking Pride On Their Boats For Unique And Memorable Experience

There are lots of fishing areas within the country. However, Alaska has a lot of features that make it the unbeatable location when it comes to this activity. in fact, a lot of fishing experts have already took advantage of visiting the area. Theyve tried recreation fishing and derbies in an Alaska sport fishing lodge.

One of the good things about an Alaska sport fishing lodge is they extend a wide array of services that will meet your needs and expectations. One of their pride and glory is providing different boats that will meet clients vacation needs. Different boats mean varying offers for the clients especially if they feel like doing other things in terms of activity. The following are some of the boats they can offer as additional charter services.

Regular drift boats or fishing boats
These boats are small boats that are used by people how will do day fishing or short trips for their fishing activities. Typically, they are boats that can only accommodate several people because of its small size. This type of boat is one of the common charters you can see in a fishing lodge. This will allow people to just enjoy a day of fishing or even half day of it. In addition, this is also good for people who may want to try out fishing and would just like to make the most out of their stay by trying other activities.

Large charter boats
While others would just like to have a day of fishing in the area, some are looking forward to long days of fishing. An Alaska sport fishing lodge can offer these several days of fishing charter trips. Think about three up to a week of fishing activity within the state. They can travel from location to location to help them enjoy more fishing areas while increasing their chances of finding the best catch within those locations. These charters are equipped with a lot of features that will make people comfortable during their fishing trip. Sleeping areas, kitchen, bathroom and even meals are offered inside the charter to ensure people will have a great time in them.

Cruise ships
Of course, some of the people who may visit Alaska and stay in an Alaska sport fishing lodge may not be into fishing. Some of them are after the scenery and the experience. These boats can be used by people who are after this activity. These are luxury cruises that will allow them to tour within the stays bodies of water to see other locations. This is an assurance that theyll get the best activities and comfortable accommodation even if they dont really like to fish.

In conclusion, an Alaska sport fishing lodge takes pride on these boats and how they can extend the best activity their guests can get. These options will allow people get the right service that they want and within their budget. Just look for these charter boats and find the ones that will suit your target activity in these Alaskan areas.

Prestige Augusta Golf Village A Variety Of Sport Facilities

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